Friday, July 20, 2012

How Advertising Works

Advertising is a simple affair; there are only two parties involved and each has a critical role:
  1. Advertising companies (stacked with psychologists and behavioral specialists) create commercials.
  2. You (the viewer) watch commercials.

A commercial must do 3 simple things:
  1. Grab and hold your attention.
  2. Convince you that you have a problem.
  3. Show you that their product can solve the problem.

Repeated exposure to commercials will induce two effects:
  1. Depression and discontentment
  2. They are far more likely to buy advertised product over competing products.

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