How Advertising Works

Advertising is a simple affair; there are only two parties involved and each has a critical role:

1. Advertising companies (stacked with psychologists and behavioral specialists) create commercials.
2. You (the viewer) watch commercials.

A commercial must do 3 simple things:

1. Grab and hold your attention.
2. Convince you that you have a problem.
3. Show you that their product can solve the problem.

Repeated exposure to commercials will induce two effects:

1. Depression and discontentment
2. They are far more likely to buy advertised product over competing products.